BioBM Consulting has released a new paper, entitled “Redefining the Life Science Buying Cycle: A novel paradigm enabling life science tools companies to communicate with their entire target market in order to build a strong brand.” This white paper discussed the flaws in the traditional view of the life science buying cycle, replaces it with a new purchasing paradigm, and instructs life science marketers how to effectively target more of their desired audience by utilizing different marketing methods.

This white paper is freely available to individuals in the life science industry. To learn more about the new report, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/