Understanding is the foundation of great marketing.
Hi. Iâm Carlton Hoyt, PhD, founder of BioBM, and I bet we have a lot in common.
Once upon a time, I was a scientist. I worked at the bench with my colleagues to make discoveries which would further our understanding of the biological factors underlying human health. It was difficult, but it was rewarding. Ultimately, however, I had another calling.
I then worked for a company that sold to scientists. We were a smaller company, and I wore a lot of hats – but mostly marketing and sales. I loved the dynamics of a small company, and we grew substantially while I was there, but I wanted to solve bigger problems. I wanted more challenges.
Thatâs why BioBM is here. I co-founded BioBM in 2010 with my partner Doug Rogers (the âinternet ninjaâ) and we set out to solve the most difficult challenges in life science marketing. Weâve worked with dozens of companies – many of which are small companies in markets with far larger competitors – to help them become commercially successful through improved marketing and distribution.
Weâre the agency you turn to when the answer to your marketing problems isnât âthrow more money at it.â Weâre the agency you turn to when youâre facing challenging situations that require creative solutions to be successful. And weâre the agency you turn to when youâre looking for marketing to not only help you achieve success, but actually create strategic advantage for your company.
Weâre laser focused. We only work with companies that are selling to life scientists. We donât work with healthcare providers, pharmaceutical companies or medical device manufacturers. This intense, exclusive focus means we know your market better than most (or all) of our competitors, enabling us to provide superior solutions to your marketing challenges. We better understand your company, your needs, your markets and your customers, and understanding is the foundation of great marketing.
Seeking better understanding for yourself? We invite you to learn from us.
Director of Campaigns – Zeljislav Petrovic
After completing a BSc in Engineering Management at University of Novi Sad, I transitioned to the world of digital marketing. I have over 5 years of experience in various marketing areas including digital advertising, social media marketing, email marketing & automation, marketing analytics, website development, e-commerce, and ERP/CRM implementation.
I have a rich experience in life science marketing, having also worked with companies such as Laboratory Supply Network and SciExperts.
Today, as a full-stack digital marketer, I help life science businesses plan and implement digital marketing strategies to connect with customers, establish the presence of their brands in digital world, and ultimately grow their businesses.
In addition to my job and profession, in my free time I enjoy traveling and visiting new places, taking pictures and tasting delicious dishes.
Director of Content – Edgard Sayegh, MD
Hi. Iâm Edgard Jr. Sayegh, Director of Content of BioBM.
My career as a scientist was pretty brief. Three years of medical laboratory sciences were enough to show me that I belong to the clinical setting, and not the lab. Two years into medical school, Carlton Hoyt â founder of BioBM â Hires me for a small gig. A company based in Boston that sells used lab equipment needed a hand spicing up their website. Like a lot of life sciences companies websites, it was dull, cold, and uninspiring. Thereâs not much you can do to make a centrifuge more interesting, right?
Well to me, there was. We tend to forget that scientists have feelings. As Director of Content at BioBM, I like to remind clients and their prospective clients that.