BioBM Consulting Quarterly

Recent Blog Posts:

Building Online Communities

Perhaps inevitable given the popularity of content marketing, the long-established importance of branding in the life sciences, and the growing propensity of companies to look for novel ways to create social marketing-style engagement, online communities are becoming all the more popular. Manufacturers, services provides, and distributors in the life sciences can’t be faulted for finding them all too appealing.
Read more

Google Wants You To Plus

In what’s probably half designed to make search results more personalized and half an encouragement for people to use Google+, Google implemented changes to its search algorithms recently. Google+ users who are frequently signed in while performing searches have likely already noticed, but Google+ results and pages that have been +1′d or shared by a connection are now given a massive boost in the search, usually to the front page. Read more

Is Cause Marketing Underutilized?

Corporate social responsibility has been all the rage for years now. Corporations in many fields are almost expected to prove that their interests are one with the common good and that they’re not just money-grubbing, profiteering institutions. Corporate donations have always been popular, and get companies a tax write-off, but that doesn’t really do much good to the company. Performing feats of goodwill that benefit both the cause and the company (and often create more social good in the process) is encompassed in cause marketing. Read more

Contact BioBM

Phone: +1 313-31-BIOBM
(+1 313-312-4626)
E-mail: info@biobm.com
Web: www.biobm.com

Network with us!

Winter 2012 - Headlines

2012 is here! It's time to put away all that talk about what you'll do in 2012 and start doing it! We know we sure are.

Our final accomplishment of 2011 was the launch of the Marketing of Life Science Tools & Services LinkedIn Group, which you're all invited to. We're also giving away some free Google AdWords credit! Details below.

If you ever find yourself falling short of your goals for 2012 or any time, feel free to give us a call. Even if you just want to run a few ideas by us, we're always happy to talk.

Best of luck in the new year!

- Carlton Hoyt, Principal Consultant

This issue's headlines:

Who wants $100 in Google AdWords!
"Marketing of Life Science Tools & Services" LinkedIn Group

Who Wants $100 in Google AdWords!

See that coupon to the right? We just got it in the mail a few days ago. The only catch is that it can only be used with a new Google AdWords account. So what are we doing about it? We're giving it to you!

The first new search engine marketing deal we initiate between February 1st and March 31st will get to use this coupon! To sweeten the deal, we'll double it by waiving our first $100 in commissions as well!

If you've ever thought about advertising on Google AdWords (and you should be unless your search rankings for all relevant terms are absolutely stellar), then now's the time to act!

If you would like to learn more about our search engine marketing services, view this page or e-mail us at info@biobm.com.

"Marketing of Life Science Tools & Services" LinkedIn Group

BioBM Consulting has kicked off 2012 with a new group on LinkedIn specifically for those interested in the marketing of life science laboratory tools and services. Whereas other groups focused on life science marketing bundle these topics broadly with pharmaceutical, biotechnology, diagnostic, and medical device marketing, the new “Marketing of Life Science Tools & Services” group focuses specifically on those who are marketing to life scientists, providing a level of depth and specificity not found anywhere else.

It's an open group, so all are free to join, start discussions, ask questions, and post jobs. To view or join the group, please visit: http://www.linkedin.com/groups/Marketing-Life-Science-Tools-Services-4213564

Do you fully leverage internet marketing?

As with society in general, scientists are turning to the internet more and more for solutions to their problems. Without a solid, actionable internet marketing strategy you'll be losing more and more of your market share to competitors who beat you to it, and catching up won't be an easy job. The internet should be looked at as an opportunity to generate demand, and your website should be used as a tool to convert that demand into leads and sales. If you're ready to start getting more from your internet marketing, give us a call. We'll help you assess your situation and make sure your company is well-positioned in the one place that we can guarantee ALL of your customers are - the internet.

BioBM Consulting - 315 Fair Street, Kingston, NY, 12401 - phone: +1 313-312-4626
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