BioBM Consulting Quarterly

Recent Blog Posts:

Leads 101: Part 1

According to a recent Webmarketing123 study, the top objective and the top challenge for B2B marketers (or at least digital B2B marketers) is generating leads. Lead generation has even become more of a focus in content marketing – something which has traditionally been more of a branding activity than a demand generation activity. With how central leads are to most marketers’ missions, I wanted to take a moment to reflect on leads in the life sciences as well as go over some of the myriad information out there and what it means for our industry [...] Read more

Validate Your Messages!

[...] the reason that you are making claims is to convey a viewpoint to another person. The whole purpose of marketing communications is to get an audience to adopt a particular point of view; if they can reasonably dispute that point of view and you do not attempt to preemptively address potential points of dispute, then your marketing communications will be ineffective. The nature of these disputes are myriad; they could be anything from simply questioning a factual point or rejecting an opinion to questioning the neutrality of the source or the basis for the claim itself. Resolving these disputes is where validation comes in. [...] Read more

Easily Improving Retention

Nothing is better for customer retention than great products. As marketers, however, the quality of the product is at least somewhat out of our control. The easiest tactic that the marketer has to improve retention is, ironically, one of the ones that can most easily turn customers off: email. [...] Read more

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Phone: +1 313-31-BIOBM
(+1 313-312-4626)
E-mail: info@biobm.com
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Fall 2013 - Headlines

It's almost the holidays, so in the spirit of giving we want to take this opportunity to highlight all of the free resources that BioBM has for life science marketers. It's our mission to help life science tools companies master their markets, and whether you're a BioBM client or not you can gain from the work that we do! Highlights below:

We're re-launching a 100% redone press release distribution application for life science tools suppliers and contract research organizations. LifeSciPR has been wildly improved!
We have a new "Resources" page on BioBM.com to keep you updated on all the tools and knowledge which we're sharing with the community.
If you haven't yet, take a minute to join our Marketing of Life Science Tools and Services group on LinkedIn! Over 750 people have joined the community which shares more sector-specific marketing knowledge than anywhere else!
How can you give back to your target market to build your brand and generate demand? Talk to BioBM and we'll show you!

Press Release Service LifeSciPR is Back!

In conjunction with the Association of Commercial Professionals - Life Sciences, BioBM has re-released the life science press release distribution service LifeSciPR! The new LifeSciPR is a full-featured press release service with distribution to relevant publishers which helps your company get in front of your target audience - scientists.

We already have some a lot of great media partners who are receiving the LifeSciPR releases, but while we continue to grow the distribution list and add a few final features, we're releasing LifeSciPR as a FREE beta. That means you can currently post unlimited press releases at no cost. Talk about value!

A side note - LifeSciPR will have a special offer for ACP-LS members. If you haven't considered membership yet, we encourage you to do so!

Your Life Science Marketing Resource

We've put all of our resources in one place so you can easily find everything that BioBM has to offer the marketing community. These include a number of educational, market research, and promotional resources. Check them out at http://biobm.com/resources/. We'll also have a new, valuable market research resource coming in the next few weeks which will be highly valuable for anyone who's looking to size a particular market.

A Community Just for You

The Marketing of Life Science Tools and Services group on LinkedIn was established by BioBM as an open forum for life science marketers everywhere to share ideas, learn from each other, and ask questions pertaining specifically to marketing products to scientists. Updated multiple times per week, the group shares more sector-specific marketing knowledge than any other public forum.

Over 750 people have joined us. You should too!

Giving Back to Your Target Market

How can you go from a virtual unknown to a respected brand within your target market? Of course you have to deliver great products and services, but if you don't have the trust of your market they'll never buy from you in the first place. To win over your audience, have something to give back to them.

By providing value to your customers which isn't intrinsically linked to your product, you'll build your brand and increase your audience's willingness to interact with you. Contact BioBM and we'll show you how.

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