BioBM Consulting Quarterly

Recent Blog Posts:

Optimize Your Messages

[...] Life science companies spend huge sums trying to reach their audience but many companies don’t spend nearly enough on making sure their messages are effective. Instead, messaging is often based on personal opinion, anecdote, or simply left to whatever the copywriter puts on paper. The result is that most marketing communication efforts are sub-optimal. In other words, you’re throwing away money on every marketing communication you make or disseminate. [...] Read more

Customers' Preferences
for Content

We talk so much about content on a conceptual level that I thought it might be helpful to offer some more practical advice. Luckily for me, there’s a lot of knowledge out there to work with. In this post, we’ll look at two studies that surveyed B2B buyers on their preferences for content. [...]
Read more

Can the Superficial Content

We’re big advocates of content marketing, and we’re glad to see that content marketing is rapidly being adopted by life science companies. However, as content marketing becomes more popular, we’re seeing more companies creating content simply for the sake of creating content without much regards to strategy, customer, or value. While content marketing is highly valuable when done correctly, it can actually be detrimental if done carelessly. [...] Read more

Case: Content at a
Small CRO

I was recently discussing some sales dilemmas with the founder of a young, small CRO. Let’s call him Greg. Greg’s CRO performs a well-differentiated and valuable research service. However, Greg was lamenting about the “commoditization” of contract research – how his firm can’t seem to compete on quality and all anyone cares about is price. [...] Read more

Contact BioBM

Phone: +1 313-31-BIOBM
(+1 313-312-4626)
E-mail: info@biobm.com
Web: www.biobm.com

Network with us!

Winter 2014 - Headlines

2014 is off to one heck of a start! We have a lot of goodies for you this quarter...

BioBM Nexus allows you to very inexpensively find targeted distributors for your products in any global market.
Information overload is becoming a limiting factor for many life science purchasing decisions. Our new report shares how to use this to your advantage to shape your markets.
LifeSciPR is still free! Target the scientific media with your company's news!
We show you how to get the most from your marketing dollar.

Find Targeted Distribution - Fast and Cheap

How would you like access to over 2300 distributors of life science tools, separated by product specialization and more? Well now you have it. The BioBM Nexus Distributor Directory allows you to find targeted distributors in your geographies of interest very quickly and very inexpensively - just $25 per listing. Next time you're performing a distributor search, don't just settle for "good enough." Use Nexus to both save time and ensure that you can vet all the relevant options. The difference between an excellent distributor and a just satisfactory one is well worth the small investment.

Fundamental Changes in Scientists' Buying Journeys ... and Using Them to Shape Markets

The way in which purchasing decisions are being made in the life sciences is being fundamentally and irreversibly changed by an overwhelming and ever-increasing amount of choices and information. This is leading to an increase in decision paralysis and decreasing satisfaction with the ultimate selection. Only a miniscule fraction of life science companies have done anything to address the problem, and most are actually making the problem worse. However, there is a powerful solution that allows companies to not only combat decision paralysis, but in doing so create disruptive market advantages and build powerful brand resources.

In BioBM's latest report, we discuss decision engines – tools which are designed to streamline and simplify decisions by allowing a user to effectively select from a wide number of options as easily as they would select from a handful. Vastly more effective than common directories, decision engines encompass a large amount of the buying journey within their functionality, allowing them to shape markets.

"How Decision Engines Will Reshape the Life Science Buying Journey" shows how decision engines are already creating disruptive change in other industries, explains when decision engines are useful and their conditions for success, outlines the process of designing decision engines, and highlights some example opportunities for decision engines to be deployed within the life science tools and services sector. Request your copy on our reports page or preview the document here.

Free PR Distribution for a Limited Time

LifeSciPR - Life Science Press Releases We're still allowing free releases to LifeSciPR - the press release distribution service which specifically targets life science media outlets. We're still growing the distribution list as well! Sign up and post your releases to get a reward once we close the free beta.

Are You Wasting Your Marketing Dollars?

Advertising, conferences, social media... Companies spend so much on disseminating their messages, but often spend so little on making sure those messages are the most effective ones. Imagine if your messages were just 10% more effective at generating leads or closing opportunities. How much would that be worth?

Ensure that you're not leaving money on the table in your communications. Contact BioBM and we'll help you to develop highly effective messages - rooted in positioning, brand, and customer sentiment - which will get you more bang for your marketing buck.

BioBM Consulting • 9 Weyanoke St., Boston, MA, 02124 • phone: +1 313-312-4626
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