10 Key Questions & 5 Powerful Rules for Life Science Marketers when Building an Online Community.
August 2012 | 9 Pages
Online communities can be a powerful tool for life science marketers. Branded communities around a particular field can build or strengthen a company’s reputation as a leader within that field. However, building a community that is ultimately successful is a difficult task. In this paper, we discuss 10 key questions that life science tools companies should answer prior to undertaking the formation of an online community and also provide 5 powerful rules that companies should follow when building and managing such communities. Life science marketers who answer these questions and follow these rules will greatly increase their chances of building a thriving online community that creates value for both the users and their company.