Marketing Strategy for Life Science Start-Ups

A practical guide to the most important and least understood things that founders and CEOs need to know to effectively generate demand.

March 2013 | 15 Pages

In this paper, we discuss many elements of marketing strategy for life science start-ups or for existing companies developing new product lines or services. Rather than being comprehensive we focus on areas that are most commonly problematic for small companies. We provide practical, do-it-yourself guidance that will help small life science tools and services companies better develop and implement marketing strategies.