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Tag : Carlton Hoyt

Carlton Hoyt Discusses Decision Engines on Life Science Marketing Radio

Principal Consultant Carlton Hoyt recently sat down with Chris Conner for the Life Science Marketing Radio podcast to talk about decision engines, how they are transforming purchasing decisions, and what the implications are for life science marketers. The recording and transcript are below.

Transcript

CHRIS: Hello and welcome back. Thank you so much for joining us again today. Today we’re going to talk about decision engines. These are a way to help ease your customer’s buying process when there are multiple options to consider. So we’re going to talk about why that’s important and the considerations around deploying them. So if you offer lots and lots of products and customers have choices to make about the right ones, you don’t want to miss this episode.
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Clinical Trials Guru Interview

Dan Sfera & Don Walters from TheClincialTrialsGuru.com recently interviewed BioBM Principal Consultant Carlton Hoyt about a wide range of topics spanning life science marketing and R&D funding to his background and what led him to pursue life science business and marketing. You can watch the full interview below.