BioBM's Life Science Marketing Blog
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Replacing Distributors
In this edition of our blog mini-series on life science distribution, we'll be discussing the use of contractual terms to help motivate distributors. Previous posts were on improving the performance of existing distributors, distributor selection, and using contractual terms to improve distributor performance.
Acquisition vs. R&D
There is a recent article in Genetic Engineering & Biotechnology News discussing large life science tool companies and how recent growth (and by "recent" I mean the past half decade or so) of these large companies can be largely ascribed to acquisition.
BioBM Announces Idea Farm
BioBM Consulting has announced the release of it's new "Idea Farm". Unlike standard services, the BioBM Idea Farm productizes ideas into discrete, purchasable packages at a pre-defined price.
Why Are You Marketing?
One of the worst things that you can do in life science marketing is not fully understand why you're marketing. In other words, each time you publish an advertisement, change content on your website, post an article on twitter, or do anything else related to marketing communications.
Distributors & Contract Terms
In this edition of our blog mini-series on life science distribution, we'll be discussing the use of contractual terms to help motivate distributors. Previous posts were on improving the performance of existing distributors and distributor selection.
SMM Isn’t Free
There is a common misconception, and not just in life science but in many industries, that social media marketing is free. This misconception arises because the platforms that social media marketing occurs on are free to use. However, while the platforms are free, SMM is not free.
Using a Website to Engage
A website can be an exceptionally powerful tool. It is, in essence, a block of clay – massively flexible and limited only by your creativity. For life science companies this flexibility can and should be leveraged as a key component of your internet marketing.
Biocompare Survey Results
A little under two weeks ago, we held a survey to gather life science manufacturer's opinions of Biocompare as an advertising platform. We didn't get a ton of feedback, but we certainly provoked some good discussion on LinkedIn.
Escaping the Bench part 3
The third and final part in BioBM Principal Consultant Carlton Hoyt's editorial on graduate students and post-docs moving outside science titled "A Flood of Life Scientists: The Practical Guide to Escaping the Crowd by Escaping the Bench" has been posted on PostDocsForum today.
Distributor Selection
As promised in our post two weeks ago on improving distributor performance, we wanted to provide some information on life science distributor selection. After all, part of getting the best performance from your distributors is selecting the right ones in the first place.
Comment on Webinars
I saw a post on one of the LinkedIn groups I'm a member of for a webinar that was of interest to me. Long story short: it was terrible. So you don't make the same mistakes that this company did when you're creating life science webinars, I thought I'd share a quick tip.
Expansion of Services
BioBM Consulting has announced the latest expansion of its life science business and marketing services with new distribution management and online reputation monitoring services.
Escaping the Bench part 2
BioBM Principal Consultant Carlton Hoyt has written an editorial for PostDocsForum on graduate students and post-docs moving outside science titled "A Flood of Life Scientists: The Practical Guide to Escaping the Crowd by Escaping the Bench".
Opinions of Biocompare
There was a bit of a heated discussion going on in one of the LinkedIn groups that I'm a part of where people, including a Biocompare founder, were debating the value of Biocompare as a life science marketing platform.
Escaping the Bench part 1
BioBM Principal Consultant Carlton Hoyt has written an editorial for PostDocsForum on graduate students and post-docs moving outside science titled "A Flood of Life Scientists: The Practical Guide to Escaping the Crowd by Escaping the Bench".
Supreme Court: Bayh-Dole Act
Last week, the Supreme Court ruled in the case of Stanford vs. Roche Molecular Systems, which has implications for academic inventors who receive federal funding for their research.
Improving Distributor Performance
Any bioscience company that sells through distributors is familiar with the problem: some distributors just don't pull their weight.
Use Google Alerts
I'm guessing most companies do, but I've ran into a few that aren't so I feel the need to say it here: use Google Alerts. For any small company, life science companies included, Google Alerts is an easy and free way of monitoring what is said about your company online.
Business Plans for Scientists
If you have a great biotechnology innovation and you want to start a company to commercialize it, you're almost certainly going to have to write a business plan.
Misconceptions About SMM
There are a lot of misconceptions about social media marketing out there. I was recently reminded of it by a tweet from a company which will remain nameless.
Presenting your Marketing
Life science marketing is an interesting thing. It is most often supported by a wide breadth of technical information, and scientists often want a lot of information, but at the same time most of the "standard" rules of marketing still apply.
Online Leads: It’s All About Speed
Almost all life science companies market via the internet these days. Of those, a vast majority have a method of capturing leads online – be it a contact form, an e-mail address, or even a post on the wall your company's facebook page.
Site Metrics: Where to Focus?
Website analytics can provide very useful information to bioscience companies. It can be used to assess the effectiveness of your marketing messages, optimize your site navigation, and track external marketing campaigns.
What Inventors Don’t Think Of
Most great life science inventions come straight from the bench. That also means that most great life science inventions come from career scientists, who are most often inexperienced in commercialization.
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