Resources
Practical tools and reference directories for life science marketers — templates, market data, and historical survey archives.
Attribute Analysis Template
A ready-to-use MS Excel template with detailed instructions for performing attribute analysis — identify differentiators, see how crowded a position is, and ground positioning in competitive reality.
Directory
Published Market Size Data
Top-line market size and growth estimates from published life science tools and services research — a starting point for secondary market research, with links to original sources.
Archive
Archive: List of Lab Manager Surveys
An archival directory of Lab Manager Magazine equipment and software surveys (2011–2018, plus a later entry) — historical preference data that can still inform comparisons and secondary research.
Beyond Content Webinar
How resource marketing delivers transformational brand value — watch the recording and read the full transcript.
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