Attribute Analysis Template

Attribute analysis is a powerful tool used by marketers to determine the position of current market offerings. At BioBM, we primarily use it to assist in positioning of clients’ products, services, or brands in advance of drafting core messaging, but it can just as easily be used to help guide product development, corporate branding, or any effort where competitive positioning may influence decision-making.

An attribute analysis helps to identify key differentiators and shows how crowded or competitive any particular position is. Combined with data on customer preferences, it is an extremely powerful yet relatively easy-to-use foundation for positioning any important company offering.

This free package includes an MS Excel template plus detailed instructions — useful whether you are new to attribute analysis or want to automate compilation, presentation, and analysis.