Digital Marketing

Let’s face it: scientists’ buying journeys look nothing like they used to. Scientists are taking ownership of more and more of the process and relying less on person-to-person interaction with vendors. A good digital presence can help mitigate some of the deleterious effects of this, but it takes more than that to truly excel. After all, you don’t want to simply adapt to the new normal – you want to use it to build strategic advantage.

The tool you need to use to do so? Decision Engines.

Decision engines aren’t a commonly used tool in life science digital marketing, but while you may not be familiar with them, your competitors likely don’t have a good grasp on them yet either. This report will teach you what a decision engine is and how to use them to influence and occupy more of scientists’ buying journeys.
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Entrenched competition can be dug out. Beyond developing superior products, which is largely outside the scope of the marketer, there is one area where newcomers have a potentially sizable advantage over larger, established competition: customer experience. Through the provision of superior customer experiences, market entrants can build brand value at a superior rate to established companies, skewing the odds in their favor by realizing higher rates of customer acquisition and retention.

The magic question is: how? We answer that in this report. If you’re a small company, this is your starter kit for leveraging CX to develop brand advantage. If you’re an established incumbent, consider it advance warning of how your position might be getting undermined. Either way, it’s a must-read.
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