It’s never too early to build an audience.

Pick a brand of something you commonly use – a household appliance, perhaps. It doesn’t even have to be your favorite brand, but just a brand you’re familiar with. Now imagine you’re shopping for that kind of appliance and see the familiar brand next to an unknown one. All else being equal, you’re probably not going to go out on a limb and choose the new guy.

This is why audience-building is so important. It creates a group of potential customers who you can repeatedly expose to your brand, building familiarity and trust with them over time, and providing them with positive experiences that create brand value. This trust and value translates into a greater likelihood of your products and services being chosen when it becomes time to make a purchasing decision. It engages and influences potential customers before they have a recognized need, building advantages which translate into value once a relevant need is recognized.

Audiences aren’t built overnight. By blending social media and content strategy, BioBM builds audiences while delivering value to them in a manner that reflects value back onto your brand. It’s that creation of mutual value for everyone that unlocks the magic of social media.

Start building your audience.