Our stance has been on the record for over a decade: distributors should not be relied upon for marketing too heavily by the manufacturers they represent. That said, distributors will need to do at least some of their own marketing. What matters for you, beyond just selling individual products, is customer loyalty. Those individual customer contacts are precious, and you are in a position where the customer may be able to purchase many different products from you. You are in the business of relationships, and you want to stay top of mind.
Our stance has been on the record for over a decade: distributors should not be relied upon for marketing too heavily by the manufacturers they represent. That said, distributors will need to do at least some of their own marketing. What matters for you, beyond just selling individual products, is customer loyalty. Those individual customer contacts are precious, and you are in a position where the customer may be able to purchase many different products from you. You are in the business of relationships, and you want to stay top of mind.
Portfolio · Laboratory Supply Network
4 Consecutive Years of Over 100% Average Revenue Growth
BioBM was able to take an initial $3000 investment in advertising and, while maintaining positive cash flow, grow Laboratory Supply Network into a business with annual revenues well into the 7-figures, delivering many straight years of massive growth.
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