The right words are the couriers of inspiration.

We live in an age of media. New ways to tell stories are invented every day. Despite all our technological and social advancements, one thing that has been true for untold millennia will still remain true for as long as we can fathom: the overwhelming majority of human communication revolves around language.

This is no accident. Spoken and written language remains the most versatile and one of the most expressive forms of communication. A picture may be worth a thousand words, as many claim, but the right words can tell stories in ways pictures cannot hope to.

The right words pull you in and captivate you. They inform, but they also arouse. They are the couriers of inspiration, motivating people into action.

Words have brought people together. They have fueled revolutions. They have healed the hearts of the suffering. In the hands of the right craftsman, words are immensely powerful. They should not be undervalued.

This kind of power is what companies seek. Want your your customers to act? You need to inspire them. Want to transform your market? You need to start your own revolution.

Innumerous forms of media can be used to communicate with your audience. But good luck inspiring without words.

Influence begins with inspiration. Start inspiring.