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Google+ for SMM: too early?

UPDATE (1/24/12): Google has made changes to its search algorithms that have caused us to change our position on Google+. For more recent information, please see our newer post: Google Wants You to Plus.

YES, it is too early to effectively use Google+ for social media marketing. Put very simply, Google+ is too young of a technology and hasn’t developed any tools that would make it genuinely useful for companies. If you want to use it for personal networking purposes or just to get a feel for it, then sure, create a Google+ account but your Google+ account has to reflect YOU (literally – Google doesn’t allow corporate accounts yet). There is also a very high likelihood that you’ll have to attempt to recreate all of your connections if something akin to a facebook “page” is developed for non-personal uses.

When Google+ begins to allow corporate accounts and / or develops other tools that allow companies to leverage it effectively, that’s the time you want to jump in. Until then, it simply won’t provide anywhere near a desirable ROI and there are no benefits to attempting to be an extreme early adopter (or “innovator”, as the technology adoption lifecycle would call them).

"Want to know how your life science company can achieve a high and measurable ROI with social media marketing? Talk to us and we’ll help you build a strategy and solution to do just that."

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