How Small Life Science Companies Can Out-Compete Large, Established Competition
May 2014 | 4 Pages
Entrenched competition can be dug out. Beyond developing superior products, which is largely outside the scope of the marketer, there is one area where newcomers have a potentially sizable advantage over larger, established competition: customer experience. Through the provision of superior customer experiences, market entrants can build brand value at a superior rate to established companies, skewing the odds in their favor by realizing higher rates of customer acquisition and retention. This paper discusses how to create and execute strategies that focus on customer experience so YOU can create superior value for your brand and outpace your competition as well.