Understanding is the foundation of great marketing. Obtaining that understanding requires skill and knowledge of its own. It’s not always an easy task but it’s an important one, which is why we built this resource to help you get more from your market research.

Published Market Size Data

Conducting your own market sizing studies is notoriously difficult and expensive. Pre-packaged reports cost thousands of dollars and are often of questionable accuracy. If you’re looking to size a market, chances are you’re not looking forward to the process.

Let’s save you a headache (and perhaps a bunch of money).

We’ve scoured the universe for published data on life science market sizes and compiled it here in this searchable resource for your convenience. Whether it gives you the answer you need or just provides a starting point for your own analysis, you’ll have a shortcut to the answer you seek.
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List of Lab Manager Surveys

We have a huge stack of Lab Manager Magazines in the office. We’re not lab managers, and we don’t even read the articles. We have them because of their monthly surveys. Every month, they release multiple surveys on customers’ opinions and purchasing habits for common laboratory products. They’re not comprehensive, but heck, it’s free data from a neutral source and that’s pretty hard to come by.

This resource lists all the Lab Manager product surveys going back to 2011, with links to the results for each survey.
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Attribute Analysis Template

Positioning is critical to marketing success, but far too often it’s done haphazardly. To be effective, your position needs to be differentiated. To be differentiated, you need to know your competitors’ positions.

That’s where the attribute analysis comes in. It allows you to make an objective, quantitative determination of competitive position so you can ensure that your own is differentiated.

This tool won’t become obsolete. So long as the need to position brands and commercial offerings exists, you’ll get use out of it.
Learn More & Download the Template

Blog Posts

  • The Growth Rate Disparity

    Having compiled quite an extensive amount of published life science market size data, we’ve noticed a lot of very optimistic growth rates. That led me to wonder if that optimism is warranted, given overall growth in life science R&D, or if there’s something about published market reports that cause them to overstate growth rates. As I’m sure many of...

    29th May 15 | continue reading

  • Guide to Win / Loss Analysis

    As we discussed last week, there are only two fundamental reasons why someone won’t buy from you. Either you are talking to the wrong person, or the prospective customer doesn’t trust you. Unfortunately for commercial professionals, the reasons why someone could lack sufficient trust in you to purchase are myriad. Doubly unfortunately, those reasons often go undiscovered. Many organizations...

    11th Dec 14 | continue reading

  • Research Sans Assumptions

    In most market research, you start with a hypothesis or a set of assumptions and you take it from there. Those assumptions often aren’t conscious – for instance, when asking a user to rank a set of product attributes you’re assuming you know which attributes are most important – but they’re almost always present. For most research that’s fine,...

    4th Sep 14 | continue reading

  • Optimize Your Messages

    Think about how much money (not to mention effort) goes into disseminating your marketing messages. Think of all the resources spent on advertising, copywriting, conference exhibitions, social media, printed materials, even search marketing. Life science companies spend huge sums trying to reach their audience but many companies don’t spend nearly enough on making sure their messages are effective. Instead,...

    30th Jan 14 | continue reading

  • List of Lab Manager Surveys

    Lab Manager Magazine routinely publishes surveys, often multiple per month, which briefly assess scientists’ utilization and preferences with regards to a particular laboratory technology. These surveys basically amount to free market research. They don’t go terribly in-depth, but if you’re looking for some basic information (such as feature preferences) about a particular type of instrument, they are a wonderful...

    5th Sep 13 | continue reading

  • Speak with the Customers

    Life science companies rarely speak with their customers as often or as deeply as they should. You can make the common excuse about scientists being distant and antisocial (which I would like to go on record as saying is complete nonsense) but many companies actually start out being good at speaking with customers but then lose that trait as...

    21st Jun 13 | continue reading

  • Find Positioning Opportunities

    Your life science company could have a stellar new product or a unique new service. It could be wonderfully differentiated and offer your customers a unique value. If you fail to effectively communicate that differentiation and value, however, than your marketing is still going to flop. As we’ve discussed before, life science marketers often resort to facile claims to...

    19th Apr 13 | continue reading

  • Market Research Using AdWords?

    Life science market research can be a tricky, and often expensive, endeavor. You need to find a suitable population that meets your study requirements, recruit individuals to actually participate in the study, and building the survey. You have to worry about introducing bias, sufficiently powering your study, ensuring your population is representative, and many other factors. However, there is...

    11th Apr 12 | continue reading

  • Send the Right Message

    Life science marketing can be a difficult task, especially because scientists often don’t like to be marketed to. They are particularly adept at identifying marketing and ignoring it. With the limited chances your company may get to win over life scientists, you need to make sure you send the right messages to the right people using the right mediums....

    6th Apr 11 | continue reading

  • Acting With Confidence

    Small life science companies are surrounded by uncertainty. How can we improve our service to customers? What new product would be of greatest interest to scientists? How can we be more certain that our strategic direction is in sync with future realities? What can we do to add value to our products? How can we attract new segments of...

    27th Feb 11 | continue reading