It’s never too early to build an audience. Social media can create a group of potential customers for whom you deliver value and build trust and familiarity, creating value for your brand that shifts scientists’ preferences. It can also just be a massive waste of time. This resource will help ensure that social media creates meaningful value for your company.

Report: 10 Key Questions & 5 Powerful Rules for Life Science Marketers when Building an Online Community

Marketers love to spread their messages across LinkedIn, Facebook, Twitter, forums, and a host of other social platforms. Done well, social media outlets provide great value. But imagine if the social platform was yours – if your company controlled LinkedIn. While that’s certainly too much to ask for, you can definitely repeat their success on a smaller scale.

Owning the channel creates huge advantages. You’re in complete control. The level of customer engagement with your brand is exponentially greater. You’re can immediately reach anyone and everyone on the platform. But for all the advantages, creating and managing online communities is incredibly easy to mess up. And if you mess up, it can not only be a huge waste of money but it can backfire and actually erode brand value.

Building online communities isn’t for everyone. This report asks 10 questions that you need to consider before undertaking the creation of an online community, than provides 5 rules to follow if you decide to hit the go button. Even if you haven’t considered building an online community, you should read this report to see if there might be value waiting to be claimed. If you are considering an online community, then consider reading this report a mandatory prerequisite.
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