Principal Consultant Carlton Hoyt recently sat down with Chris Conner for the Life Science Marketing Radio podcast to talk about decision engines, how they are transforming purchasing decisions, and what the implications are for life science marketers. The recording and transcript are below.
Transcript
CHRIS: Hello and welcome back. Thank you so much for joining us again today. Today weâre going to talk about decision engines. These are a way to help ease your customerâs buying process when there are multiple options to consider. So weâre going to talk about why thatâs important and the considerations around deploying them. So if you offer lots and lots of products and customers have choices to make about the right ones, you donât want to miss this episode.
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