Taking a pragmatic view on the state of the economy, it’s fairly easy to see that the road to recovery will very likely be a long one. Governments are in huge amounts of debt, and the “great recession” has been especially hard on small businesses, yet we see the stock markets going back up; the Dow is almost to 11,100 as I write this. Why do things feel so bad but look so good for big businesses? A lot of it isn’t due to revenue growth – global demand is still anemic. A lot of it is due to cost cutting to improve bottom lines which have left many large companies with very positive balance sheets. Now, having likely seen the worst of the recession and being in a strong financial position, large companies are starting to reinvest in anticipation of future demand growth.
How does this effect you?
Well, if you are a small or start-up company, chances are you’re still hurting. You probably couldn’t easily cut personnel and costs as the large companies have. You also may not have the stockpile of cash to resume hiring in preparation for renewed demand or may not want to hire because of uncertainties about future revenues. Therein lies a problem. How will your company compete when the large companies are getting a head-start?
The answer: by not letting them. Easier said than done? Maybe not.
For a start-up or small company, even hiring one person can be a huge investment and a very significant increase in overhead, yet you will need the additional capabilities to ramp up your marketing, business development, and other efforts to position yourself for increasing future demand. This can be done by “virtually” increasing your human resources and capabilities through strategic outsourcing. By partnering with a skilled service provider, you can execute projects faster and / or sooner, prevent schedule overruns, and effectively increase your available competencies. It also often allows you to increase or decrease your effective workforce size at will.