BioBM Consulting has kicked off 2012 with a new group on LinkedIn specifically for those interested in the marketing of life science laboratory tools and services. Whereas previous groups focused on life science marketing bundled these topics broadly with pharmaceutical, biotechnology, diagnostic, and medical device marketing, the new “Marketing of Life Science Tools & Services” group focused specifically on those who are marketing to life scientists, providing a level of depth and specificity not found anywhere else.
Principal Consultant Carlton Hoyt gave the following statement about the founding of the group:
Statement from Principal Consultant Carlton Hoyt
The Marketing of Life Science Tools and Services group will be a powerful resource for the life science marketing community to share and propagate ideas and best practices, ask questions, and discuss the most relevant topics in life science marketing. We hope that both our clients and all life science marketers are able to benefit from having a place where they can leverage the community’s collective expertise.To view or join the group, please visit: http://www.linkedin.com/groups/Marketing-Life-Science-Tools-Services-4213564