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Tag : life science marketing

Don’t Just Tell, Show

Carlton Hoyt 9:32 am , January 4, 2012

In our last post, we discussed differentiating your life science marketing. In large part, we focused on the need to use unique marketing messages and make unique claims in order to convey the value that your products or services offer. Now it’s time to take the next step. Now that you’ve communicated your marketing message you need to validate it.

One great way of validating your marketing message is by actually showing it to your audience. Short of actually getting in front of them for a demonstration, you need to use your existing media channels to provide evidence to back up what you say. There are many creative ways to do this but for now let’s focus on one simple example that is relevant to just about anyone – data.

Showing data is one way to validate and strengthen your life science marketing messages.I’ll use a real example of a juxtaposition of two sequencing instruments (which shall remain anonymous). Now, how compelling is it if I simply tell you that sequencer X had an average predicted quality score of almost double that of sequencer Y over a 125-bp read. That sounds pretty good, but it’s easy to dismiss and I’m not really backing it up with anything – I’m making you take my word for it. On the other hand, I could show you the figure at right. Now you can see the very stark difference between the two. The message becomes more clear and tangible, and in the process become more believable as well. The customer will be more likely to accept, process, and act on this stronger, validated marketing message. (Disclaimer: it would have been better if the company compared actual quality scores rather than predicted quality scores, but it still serves as a useful example.)

One of my favorite examples of marketing claim validation, albeit outside the life sciences, comes from Blendtec. Blendtec is a manufacturer of high-end, high-powered kitchen blenders. They created a website, willitblend.com, where you can see the founder of Blendtec, garbed in a lab coat and safety glasses, blend all kinds of things – iPads, golf balls, and other things that you wouldn’t imagine would blend (nor would you want to find out on your own). This brilliant, highly entertaining form of marketing message validation actually went viral for a while some years back.

When you are making a claim in your marketing, be sure to ask yourself if you have sufficiently validated that claim. If not, figure out what you can do and what you need to do to provide the necessary validation. If you have, then you’re probably well on your way to crafting an effective marketing message.

"How effective is your life science marketing? Are you getting the ROI that you want? If you have doubts, now is the time to contact BioBM Consulting. We’ll help you build marketing campaigns that create customer demand, increase marketing ROI, and drive the success of your business."
Blog / Demand Generation / Marketing Communications 9:32 am , January 4, 2012

Marketing Group on LinkedIn

biobm 11:00 am , January 3, 2012

BioBM Consulting has kicked off 2012 with a new group on LinkedIn specifically for those interested in the marketing of life science laboratory tools and services. Whereas previous groups focused on life science marketing bundled these topics broadly with pharmaceutical, biotechnology, diagnostic, and medical device marketing, the new “Marketing of Life Science Tools & Services” group focused specifically on those who are marketing to life scientists, providing a level of depth and specificity not found anywhere else.

Principal Consultant Carlton Hoyt gave the following statement about the founding of the group:

Statement from Principal Consultant Carlton Hoyt

The Marketing of Life Science Tools and Services group will be a powerful resource for the life science marketing community to share and propagate ideas and best practices, ask questions, and discuss the most relevant topics in life science marketing. We hope that both our clients and all life science marketers are able to benefit from having a place where they can leverage the community’s collective expertise.


To view or join the group, please visit: http://www.linkedin.com/groups/Marketing-Life-Science-Tools-Services-4213564

News 11:00 am , January 3, 2012

Differentiate Your Marketing

Carlton Hoyt 9:30 am , December 20, 2011

Differentiation of your life science marketing message can be the difference between success and failure.Your marketing message is what communicates the benefits of your products and services. It is the tool that life science companies must use to convey value. Just like you must differentiate your products and services to create potential value, you must also differentiate your marketing message in order to communicate and thereby realize that value.

Think about some common claims that are made by life science companies. I’m sure we’re all heard companies claim that their product or service is one or more of the following:

  • faster
  • better
  • an “industry standard”
  • high quality
  • reliable
  • high-value
  • more consistent
  • “the best _____ available”


You know what all of those claims say? Almost nothing. Those claims are virtually worthless because they’re not differentiated. Are your competitors not going to claim that they’re fast, or high quality, or reliable? In rare situations, maybe not, but otherwise you’re both saying the same thing and you’re gaining no advantage from making similar claims.

So what must you do to differentiate your message? Obviously any life science company has to make claims and convey benefits. What can you say? Well, you can say all of the above things – you just can’t say them in that way.

Let’s take the the first and perhaps the most simple example on that list – “faster”. “Product X is faster” in and of itself means nothing. It gives no indication as to how fast something is. To use it effectively, we need to at least put it into perspective. “X is faster than Y”. Getting better, but we still don’t know how much faster. “X is 50% faster than Y”. 50%? That’s far more impressive. Why didn’t we say that the first time? Let’s keep going… We’ve put things in perspective but I still don’t know how fast X is, at least not in absolute terms. “Product X performs this function in just 1 hour, half the time that it takes using product Y”. Now we’re starting to get fairly compelling. The prospective customer would have a good grasp on how fast the product is and knows how much it outperforms the competition in that regard. Because of this, assuming speed is in fact important to the target market, they’ll be much more likely to take action than if you simply said “Product X is faster”.

Through differentiation of your marketing message, you’ll be able to more clearly and effectively convey the value your products have to offer. The end result will be more leads and more sales.

"Have a great life science product or service that just isn’t selling like it should be? Your marketing message may be the culprit. Contact BioBM Consulting and we’ll help you analyze your marketing campaigns to determine what needs to be done to get your sales to where they should be."
Blog / Marketing Communications 9:30 am , December 20, 2011

Your Slogan May Backfire

Carlton Hoyt 11:45 am , December 9, 2011

An article in the Journal of Consumer Research, recently discussed in the Harvard Business Review, found that while brands have priming effects slogans often have reverse priming effects. In other words, brands often influence consumers as intended but slogans often cause the opposite effect.

Quoting the HBR article…

[pullquote_left]After participants were exposed to brands associated with luxury (such as Tiffany and Neiman Marcus), they decided to spend 26% more, on average, than after they were exposed to neutral brands (such as Publix and Dillard’s). After they were exposed to brands associated with saving money (such as Dollar Store and Kmart), they decided to spend 37% less than after they were exposed to neutral brands. The brands had the intended “priming” effect.[/pullquote_left]

[pullquote_right]But when it came to slogans, the same participants exhibited the opposite of the desired behavior. After reading a slogan meant to incite spending (“Luxury, you deserve it”), they decided to spend 26% less than after reading a neutral slogan (“Time is what you make of it”). When a slogan invited them to save (“Dress for less”), they decided to spend—an additional 29%, on average. The slogans had a “reverse priming” effect.[/pullquote_right]

The research suggests that this is a result of behavioral resistance to perceived attempts at persuasion. While consumers do not view brands as an attempt to persuade, slogans are viewed as an attempt to persuade and therefore exert the opposite effect. This effect, which was measured in general consumers, is most likely heightened amongst a highly rational and critical scientific audience.

Quick note to our readers: do NOT take this result as an indication that you should use reverse psychology in your slogan. Simply be careful in selecting what your slogan will be and don’t be afraid to get creative.

"Is your brand doing its job and adding value to your products and company? If not, or if you’re not sure, it’s probably time to do something about it. One option: call the experts at BioBM and let us help you build a brand that’s powerful. A brand that makes a statement. A brand that sticks. A brand that will evoke respect from your customers, envy from your competitors, and pride from yourself."
Blog / Branding / Marketing Communications 11:45 am , December 9, 2011

Clinical Trials Guru Interview

biobm 1:19 pm , October 3, 2011

Dan Sfera & Don Walters from TheClincialTrialsGuru.com recently interviewed BioBM Principal Consultant Carlton Hoyt about a wide range of topics spanning life science marketing and R&D funding to his background and what led him to pursue life science business and marketing. You can watch the full interview below.

News 1:19 pm , October 3, 2011

Speaking to Inquisitiveness

Carlton Hoyt 9:59 am , September 12, 2011

Scientists are naturally curious and inquisitive people. You can leverage this curiosity to empower your marketing.Scientists are very analytical people, in general. This is not surprising and is an easy assumption to make, but many novice life science marketers over-interpret this analytical nature. They presume it to mean that life science marketing should be relatively dry and that it should only provide information. While I admit that life scientists are exceptionally good at sniffing out marketing, and greatly prefer information to gimmicks or catch phrases, that’s not to say that your life science marketing communications need to be boring. What they should do is have an understanding of what is important to your audience and the psychology of your audience. Regardless of the market segment that you are targeting, one thing that you can be reasonably certain of when marketing to any type of scientists is that they will be highly curious and inquisitive, and this is something that you can leverage to your advantage.

The challenge, then is piquing that inquisitiveness. How can you use your audience’s natural scientific curiosity to your advantage? Is your technology interesting or complex? Perhaps you can offer to explain it to them and / or show them how it works. Are you claiming that your company / product / service / technology performs better than that of competitors? Perhaps you can show them why. If your market is extremely niche, or there are a limited number of ways to use a product that you are marketing, you can often draw an even closer link to the underlying science and / or methods, and this close connection with the science can be a powerful draw on scientists desire to learn.

Regardless of the specific technique used, so long as the message stays relevant to the interests of your scientific audience, you can captivate your scientific audience while providing them with information that shows off the benefits of your product or service. The curious scientist will then be much more receptive to further marketing and / or information, is more likely to act, and can be more easily engaged.

"Are you looking for new and better ways to get your customers’ attention? Is your life science marketing just not achieving the desired results? Don’t wait and wonder – act now to start improving your ROI and getting more sales. Call BioBM Consulting and we’ll show you how you can enact positive change, develop highly effective marketing communications, and build a marketing strategy that will take your company’s sales to where they should be."
Blog / Marketing Communications 9:59 am , September 12, 2011

Life Science SMM: Forums

Carlton Hoyt 11:12 am , September 8, 2011

Forums provide life science tools and services companies with a platform for much more personal engagement with customers.This post is the fifth and final post in a series of primers on various platforms available for life science social media marketing (SMM). The other primers are on Twitter, Facebook, LinkedIn, and YouTube.

Perhaps the most underutilized life science SMM outlets, yet ones that often provide good opportunities, are forums. Forums and bulletin boards are the “original” online social media platforms, far predating facebook, twitter, etc., and many online science forums are old, well-established, and well-trafficked. Such forums include the Protocol Online BioForum, the Biology Online forum, Molecular Station’s Molecular Biology Forum, the Scientist Solutions forum, and SEQanswers. As you may guess from their names, many have specialized focuses, but some are quite general as well. Most of the above, however, are very popular with tens of thousands of visitors each month. That’s quite the audience.

Before utilizing any forum for social media marketing, be sure to read the rules of the forum. Each forum will have different rules and some may limit their usefulness for social media marketing. For example, some may not allow you to represent yourself as a company. Some may not allow you to promote a company or product in a post or in your forum signature. Some may not allow outbound links until you have a certain number of posts. Regardless, be sure to follow the forum rules. Not doing so will only get your posts deleted, your account banned, and create a bunch of negative feelings towards you, your company, and your brand. If you feel the rules are too restrictive, don’t use the forum.

That said, there are a lot of ways that forums can be used to your advantage. Some forums will allow you to post about new products and services, or will have specific sections for you to do so. These posts can attract hundreds or even thousands of views, so they are often well worth it. Many will allow you to link back to your website in those posts as well. Providing expert answers to questions on topics within your company’s area of expertise can also be a valuable way to grow and promote your brand image. This sort of projection of expertise will garner respect for the knowledge of your company and staff and will also build goodwill among scientists in your target fields. Sometimes a scientist will have an issue for which one of your products would be a good solution. In these cases, it is appropriate to recommend it to them, thereby directly generating potential leads. Occasionally a scientist will post specifically about one of your products, either to express satisfaction or dissatisfaction, or to ask for support on how to use it when a problem is encountered. In these cases it is very often advantageous to respond to the customer, and again a chance to project expertise, guide customer sentiment, and build goodwill.

Forums provide life science tools and services companies with a platform for much more personal engagement with customers. Offering support, advice, and expertise, as well as announcing new products, are excellent ways to leverage forums in order to build product awareness, goodwill, and project your brand image to an already engaged audience.

"To most life science tools companies, social media marketing seems hazy, but BioBM can make it crystal clear. With training, consulting, and outsourcing solutions that can provide you with the expert skills you need to build and maintain a high-impact, cross-platform SMM campaign, BioBM can help you leverage these new and rapidly evolving tools to build your brand, promote your products, and even generate demand and leads. If you want to target customers in the highly influential and rapidly growing social media environments, give us a call. We’ll have a frank and honest discussion about where you are, where you want to be, how to get there, and what will be required to do so."
Blog / Social Media 11:12 am , September 8, 2011

Life Science SMM: YouTube

Carlton Hoyt 5:26 pm , August 31, 2011

YouTube is a great platform for sharing, but know where its usefulness reaches its limit.This post is the fourth in a series of primers on various platforms available for life science social media marketing (SMM). The first SMM primer, about the use of Twitter, is available here. The second, on using Facebook for life science SMM, is available here. The third, on LinkedIn, is available here. Check back next week for the last life science social media marketing primer, which will be on the use of forums.

YouTube has become synonymous with video on the internet. Content is literally added faster than you can watch it, even if you had 2500 monitors. According to YouTube’s own statistics, 8 years worth of video content is uploaded to YouTube every day. More content is uploaded in one month than the three major US television networks have created in 60 years. YouTube videos were played 700 billion times in 2010.

That said, YouTube isn’t your average social network. The average YouTube viewer is there for entertainment or information, not socialization, so there are a lot more silent participants and generally less interaction than on more traditional social networks such as Twitter and Facebook. Because of this, YouTube isn’t really a social tool to be used alone, nor is it something that should be tackled separately from other social channels. To get the most from YouTube, it should rather be a part of a greater life science content marketing strategy, and its use should be integrated with your other social platforms.

YouTube is wonderful for content marketing in no small part because it’s so incredibly easy to share. YouTube has its own built-in URL shortening, and viewers can post YouTube content anywhere and embed videos any place that they can post HTML. If your aim is viral and your content is video, YouTube has to be your platform. YouTube is good for more than just viral videos, though. It’s a great place to start or develop engagement with customers. YouTube allows you to link to other content within the video space itself, and you can promote other avenues of social engagement and content as well, such as your twitter account, Facebook page, blog, your YouTube channel, etc. Be sure to make good use of that capability and encourage your audience to interact, share, and connect. Think of this encouragement as the equivalent of what calls-to-action would be in more demand-focused marketing communications. Instead of “buy now”, you’re saying “share”, “follow”, or “subscribe”. Keep your content fresh, and make lots of videos – even if they’re nothing special. Show customers how to use your new products (and encourage them to share their methods via video as well). Introduce your facility or staff. Create “video manuals” for your products. Show your human side, build your brand, make some friends. Get creative, and try to find ways to pique your customers interest. Just don’t waste their time. Videos don’t have to have a high production value (especially for smaller life science companies that aren’t as worried about appearing “finished”), but they should all have a purpose.

Like other social media platforms, there are some things that you definitely should NOT do. Don’t use it as a place to make hard pitches. If you want to use YouTube to lead someone into a sales cycle, lead them to another place first (your website, for example). Also, don’t use too YouTube videos on the static pages of your website (such as your product pages). YouTube videos will show related videos at the end of your video, and this may include competitors’ videos. Also, YouTube is notorious for people “Trolling” – posting inflammatory or degrading remarks in order to elicit a response. Don’t “feed the trolls” by falling into their trap. If someone says something off-topic and / or stupid, just ignore it.

YouTube also allows users to create “Brand Channels“. These channels are homepages for their YouTube content that can be customized with a company’s branding and imagery, and also provides some additional features such as moderation (which shouldn’t be overused!). These are visually nifty, but are not free, so it’s up to you to decide whether a brand channel is worth it.

YouTube is a great place to share your video content and promote engagement with customers. Used in conjunction with other social media platforms, your blog, and other means of providing and distributing content, your life science company can build a powerful tool for engaging researchers.

"Do you like YouTube? We LOVE YouTube! Blending our experience in social media marketing and marketing communications, we can conceptualize high-impact strategies, define winning campaigns, and create awesome videos that leverage YouTube to get your life science tools company more publicity, create a whole lot of interaction with scientists, and help build and project your brand to the world. If you want to combine the powerful tools of video content and social media, then it’s time to call BioBM Consulting. Let’s grow your business, make an impact, and maybe even have a little fun doing it. … And did I mention we love YouTube?"
Blog / Social Media 5:26 pm , August 31, 2011

Search Engine Marketing Tips

Douglas E. Rogers 1:14 pm , August 26, 2011

Life science search engine marketingThere are many reasons why any life science tools company should be using search engine marketing (SEM), yet many do not. Scientists are frequently on search engines to look for publications, protocols, product info, scientific knowledge, and more. In a field so highly dependent on information, and on such a wide variety of information from so many different sources, you can bet that scientists are on search engines a lot. Search engine marketing can not only provide a large audience to market to, but since you select which search terms you want your ads to appear on, it can provide a highly targeted audience as well. Best of all, and my favorite thing about any cost-per-click (CPC) based marketing – you only pay for results.

Please note that the following advice pertains mostly to major search engines (such as Google, Yahoo, and Bing), as they will have the full set of features that these tips assume the search engine to have. There are certainly other search engine tools that have reasonably good features and very competitive cost-per-click rates, but although some of the advice will likely be applicable to smaller and / or more focused platforms as well, we will leave those for a separate discussion.

Understand how SEM works

If you and your life science company are new to search engine marketing, you’ll want to familiarize yourself with the basics. It’s easy to have a poor ROI if you don’t know what you’re doing. Each search engine will likely have a wealth of literature for you to read and watch, likely enough for you to gain quite a good proficiency with each system if you bother to take the time. For example, you could spend weeks reading all the information that the Google AdWords help center provides. Perhaps one of the most important lessons to learn before you initiate an SEM campaign is how the bidding process works and how CPC is determined. Again using Google AdWords as an example, they have a helpful intro video explaining the process (albeit a bit simplified from how it actually works).

Use the tools that each SEM platform provides

Google AdWords, for example, will provide you with all sorts of lovely info. It will give an index of competition for any given keywords, provide estimates on how many searches are performed for any given term, both globally and within a given region, and estimate the cost-per-click that you would need to bid. It will even provide suggestions on additional search terms, and give historical search estimates month-by-month. This information can help you tremendously in determining what search terms are best to target.

Be an opportunist

In part because life science tools companies do so little search engine marketing compared to the breadth of terms used in the field (and perhaps in part due to many life science marketers general inexperience with SEM), there are a lot of opportunities out there that can drive down your cost-per-click, drive up your ROI, and result in more sales. To start doing this, think like a scientist. What could they be searching for that may not be a product, but may be related to your product. For example, if you are selling DNA extraction kits, perhaps you could target not only users who are searching for DNA extraction kits, but DNA extraction protocols, phenol / chloroform extraction, DNA purification, etc. There are many terms that would indicate that someone is performing DNA extraction. Alternative methods, related upstream or downstream procedures, and even names of competitors products are all good search terms to consider. Find those terms with a low CPC and take advantage of them.

Monitor, update, repeat

Major search engines will try to maximize their income by displaying the ads that make them the most money. This, simply stated, is based on cost per click multiplied by the click-through rate (CTR). Click-through-rate is the rate at which your ad is clicked on by searchers for any given term. If your ad gets clicked on a lot, the search engine gets more money, and you get more visitors. Everyone goes home happy. Search engines will reward ads that have a higher CTR with lower CPC, higher ad placement, or both. An eye-tracking study found that the top-placed ad to the right of Google search results is viewed five times as frequently as the ad that is fifth on the list, so ad placement is an important thing that should not be undervalued. By monitoring your results and tweaking our ads as necessary, you can drive up your CTR, lower your CPC, and improve your ad placement.

One last thing deserves mention. We are often asked by life science companies how much is the correct amount for them to dedicate to search engine marketing. This question doesn’t have a numeric answer. The answer is: as much as you can while getting the desired ROI (and without breaking your budget). Note that this will not be an “infinite” amount of money; you will be limited by the number of searchers. However, so long as you are achieving the desired return-on-investment from your SEM campaign, you should continue to reinvest in it to continue to drive sales growth.

Search engine marketing is a valuable, highly scalable, and readily accessible tool that can generate lots of traffic for your site and, more importantly, lots of sales for your company. Properly utilized with a well-designed site including the appropriate landing pages, your life science tools company can realize a high ROI from your SEM investment and grow both your sales and your company.

"Want to create highly effective life science search engine marketing campaigns? Want to ensure that you get a great ROI from your SEM? Well then, you’ve come to the right place. BioBM Consulting’s expertise running SEM campaigns of all sizes is here for you to leverage. By creating great campaigns from scratch or finding and implementing ways to improve existing campaigns, our services pay for themselves by delivering high-ROI campaigns that get results. If you want SEM campaigns that are effective, efficient, and scalable, contact BioBM. Our experts are here to help life science companies just like yours get the most from search engine marketing."
Blog / Search Marketing 1:14 pm , August 26, 2011

Life Science SMM: LinkedIn

Carlton Hoyt 10:43 am , August 24, 2011

Using LinkedIn for life science social media marketingThis post is the third in a series of primers on various platforms available for life science social media marketing (SMM). The first SMM primer, about the use of Twitter, is available here. The second, on using Facebook for life science SMM, is available here. Check back for more primers on the use of youtube, forums and other means of life science social media marketing.

LinkedIn is somewhat unique among social media platforms. It is a professional social network. That means that unlike Facebook, Twitter, and other “personal” social platforms, on LinkedIn people are looking to interact on a professional level. While 0.2% of all human-experienced time in the world isn’t spent on LinkedIn (only Facebook can make that claim), it still surpassed 100 million members in March and is a ranked the 13th most popular website (according to Alexa at the time of posting. Perhaps most importantly, LinkedIn provides a unique opportunity to interact with individuals who may otherwise be difficult to reach, influence key opinion leaders, and become a thought leader among a crowd of influential experts.

LinkedIn is also interesting because most of the interaction that your company does on LinkedIn has to be personal – there are very limited ways in which the company, detached from the employee that is performing your SMM, can interact with individuals. Most of your interaction must be done as a person. This in turn requires that LinkedIn be a highly personal endeavor and that employees performing SMM on LinkedIn take ownership of the content that they post. This has pros and cons. On the positive side, your customers will be more receptive to the messages that come from people (rather than companies) and will be more likely to engage with them. On the downside, much of the benefit of developing relationships will be lost if the individual managing your LinkedIn SMM effort changes. In most cases, however, the pros far outweigh the cons.

From a strictly corporate standpoint, LinkedIn does allow you to create a page that provides a brief overview of your company as well as provide a description of your products and / or services. While you should complete your company’s description (it looks more professional), your product and service page will likely be so infrequently viewed that it is unlikely to be worth maintaining unless you have a large amount of resources or your product / service offering is only changed very infrequently. You can also provide a feed of your Twitter and blog, and I recommend doing both since it is a good way to direct viewers to that content as well. These tools, however, are the far smaller component of where value can be realized on LinkedIn.

The overwhelming majority of the value that you can realize on LinkedIn is via groups. LinkedIn groups are places where you can connect and interact person-to-person with people who are very likely to be a) highly networked, b) thought leaders, c) highly targeted to your area of interest. In many cases, the demographic that you want to target will already be congregated into a LinkedIn group. Do you sell products or services to proteomics researchers, for example? There are two groups specifically focusing on proteomics with over 1000 members, and many others that are either somewhat more broadly focused or also highly focused but with memberships in the hundreds. Granted, some of those members probably do not receive group updates and visit the group page only infrequently, but a good portion likely check it occasionally, and perhaps 10% of the members of any given page view it regularly and / or receive daily or weekly e-mail updates. For groups with members in the 1000s, that’s a very good audience ripe for quality content marketing. (Think about it – how much would you love to have hundreds of people attend one of your webinars, etc). If a page for your company’s specialization doesn’t exist, and you think that there may be sufficient interest to sustain a group, then make one! You can gain as much if not more benefit from running your own group, and there are even ways to “brand” the group (via the logo, name, etc.).

Don’t forget that posting on LinkedIn groups, like other forms of SMM, should be approached as content marketing. The benefits to doing so on LinkedIn are even greater, as content that creates discussion is rewarded by placement in the highly visible “most popular discussions” section. Also, since LinkedIn groups all have a moderator, frequent promotional posts may result in censorship or removal from the group. To avoid this, be sure to build some goodwill within the group before you make any pitches.

LinkedIn, while not as popular for life science social media marketing, presents unique opportunities which are potentially higher value than those likely to be created via other social networking platforms. In large part due to the focused communities and personal nature of interaction via LinkedIn, high-value relationships can be built and prospective customers can be more effectively engaged by leveraging an effective social media strategy.

"Are you interested in using LinkedIn or other social media platforms for life science marketing? Want to efficiently build lasting relationships with both existing and potential customers but don’t know how to effectively do so? That’s okay. BioBM Consulting is here to help you. With social media marketing solutions designed especially for small life science companies selling research products and services, we have the niche focus and high degree of marketplace understanding to create custom tailored solutions that create breakthrough marketing ROI for your company. Call us today to discuss how we can help meet your marketing needs."
Blog / Social Media 10:43 am , August 24, 2011