Tag : life science PR

LifeSciPR Relaunched

Association of Commercial Professionals – Life Sciences and BioBM Consulting Announce LifeSciPR, A Press Release Service Specifically for Life Science Tools and Contract Research Organizations.

New Press Release Service will Provide Improved and Lower Cost Distribution to Relevant Channels and is Free During the Beta Release.

Boston, Massachusetts, USA, November 25, 2013 – The Association of Commercial Professionals – Life Sciences and BioBM Consulting have jointly announced the launch of LifeSciPR, a press release distribution service specifically for contract research organizations and suppliers of life science tools. This new press release service will provide greatly improved targeting for those companies who wish to target life scientists in academia, pharmaceuticals, biotechnology, and related industries, while at the same time providing superior value.

Statement from BioBM Consulting Principal Consultant Carlton Hoyt

Prior to LifeSciPR, life science tools and services companies had to either use untargeted press release distribution channels or piggyback on channels meant for the pharmaceutical or biotech industry. These channels are insufficient at reaching the media channels and audiences that our sector wants to reach. As an agency committed to helping life science tools and services sector better reach their desired audiences, it is a pleasure to collaborate with the ACP-LS to provide a press release distribution solution which addresses the specific needs of companies in our sector.

Statement from ACP-LS President Chuck Drucker

The ACP-LS is committed to providing opportunities to assist commercial professionals in the life sciences, and LifeSciPR is a clear extension and manifestation of that goal. We are enthused that we can offer this resource to the life science community such that they can utilize a press release service designed for them instead of one designed for the companies they sell to.

LifeSciPR is currently in open beta release, during which LifeSciPR will be free to all users within the life science tools and services sector. All interested parties are encouraged to sign up at www.LifeSciPR.com.

About the Association of Commercial Professionals – Life Sciences:
ACP-LS is the premier organization of all life science commercial professionals (sales, marketing, business development, client services, commercial operations, technical support, etc.) dedicated to selling and marketing to organizations that discover, develop, and manufacture pharmaceutical, biopharmaceutical, medical device, and diagnostic products and therapies.

About BioBM Consulting:
BioBM Consulting is a highly specialized marketing, distribution, and communications agency serving small and mid-sized life science tools and services companies. BioBM excels at maximizing ROI by combining deep industry knowledge with a broad skill set and keen understanding of the needs of smaller companies, enabling us to provide solutions of unmatched value for our clients.

RSS Feeds & Publicity

To get your life science company's news more widely distributed, have a meaningful RSS feedLet’s face it: all companies love free publicity. However, many life science tools companies, especially small companies, don’t take full advantage of industry press. It’s certainly not for lack of news. Life science tools companies are constantly developing new products, expanding distribution networks, collaborating with academia, getting grants, and doing lots of other potentially newsworthy activities. They simply do not do a great job of disseminating their news. One very helpful step in getting your company news picked up is setting up a meaningful RSS feed.

Simply publishing your company news on your website is not sufficient to ensure it gets distributed. It is not realistic to assume that relevant members of industry media will routinely check your website for updates. Even if you are publishing your press releases through major PR outlets, such as PR Newswire, your releases may not be easily found by more focused industry press. In contrast, an RSS feed allows your news to easily be delivered to industry news media.

Simply having an RSS feed isn’t enough, though. You need to treat journalists as if they will be customers of your news content. After all, they will have many different sources of news competing for their attention. You therefore need to ensure that your feed is of high value to them. Your feed needs to be interesting and relevant. As a litmus test for any particular piece of news, try to think from the perspective of a general member of your industry and / or target market. Landed a big customer recently? It might be important to your company and maybe your investors, but the industry in general probably doesn’t care much. There are many other such examples.

Everybody loves free press, and for good reason. Spreading the accomplishments of your company can build your reputation and brand. It can raise awareness within your target markets. It can help attract investment. It can even have a very positive effect on SEO. To ensure that your company gets the most free publicity possible, ensure that you have a company news feed that is relevant, interesting, and easily disseminated to members of industry news media via RSS.

"Are you looking to package your company news into compelling press releases and news articles that get your company positive publicity? BioBM has public relations services for life science tools companies that will get your company the attention it desires. If you’re currently writing press releases, feel free to sign up at LifeSciPR and post them for free!"