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Tag : start-up marketing

New Marketing Strategy Paper

BioBM Consulting has released a new paper on life science marketing strategy, entitled “Marketing Strategy for Life Science Start-Ups: A practical guide to the most important and least understood things that founders and CEOs need to know to effectively generate demand.” This white paper discusses many elements of marketing strategy for life science start-ups or for existing companies developing new product lines or services, and provides a practical, do-it-yourself style focus on areas that are most commonly problematic for small life science companies.

This white paper is freely available to all those in the life science tools & services industry. To learn more about the new report, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/

Most Popular Paper Updated

BioBM’s first and most popular white paper, “Life Science Marketing on a Low Budget,” has been updated and improved. The paper addresses means of campaign execution that are low-cost, scalable, and allow for a high degree of targeting, thereby offering the potential for very high ROIs. It incorporates new data, expanded considerations for choosing marketing channels, and information on quasi-free marketing opportunities.

To request a copy, please visit: https://biobm.com/idea-farm/reports-papers/