In continuation of its mission to empower life science marketers with valuable resources to aid them in their jobs, BioBM has published an attribute analysis template.
An attribute analysis is a powerful tool used to identify competitors’ positions within a market and a critical analysis when positioning a product, service, or brand. It both helps to identify key differentiators and shows how crowded or competitive any particular position is. The MS Excel-based template provided by BioBM, which is accompanied by detailed instructions, will make attribute analyses much simpler and easier for novices and much less time consuming for veterans.
The attribute analysis template may be requested at http://biobm.com/resources/attribute-analysis-template/