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Tag : Report

New Report on Conference Exhibition ROI

biobm 11:44 pm , November 18, 2015

BioBM conducted a survey of 61 life science commercial professionals to assess their opinions of conferences, conference spending, revenues derived from conferences, and trends related to conferences. The results are in the newly published “Scientific Conferences Survey Report” now available for free download.

The report seeks to shed light on a number of key questions surrounding conferences. Considering the massive costs and increasing ability to digitally and inexpensively reach a hyper-targeted audience, are conferences really still worth it? Are we over-investing in them at the expense of higher-ROI opportunities? How does spending on conferences compare to the revenues generated from them? What differentiates high-performing exhibitors from others? How will exhibition spending change in the near future? Will virtual conferences play a significant role in the short- to mid-term future?

Some of the results are shockingly clear and many provide valuable insights. To preview the document or download your copy, visit the report page.

News 11:44 pm , November 18, 2015

New Paper: Superior Experiences

biobm 9:10 pm , May 28, 2014

BioBM Consulting has published a new paper entitled: “Superior Experiences – How Small Life Science Companies Can Out-Compete Large, Established Competition.” This paper describes why customer experience can be a comparative strategic advantage for smaller life science companies and why many large companies fail to provide excellent customer experience, details the foundation for strong, branded customer experiences, and discusses what makes for an experience which imparts value onto the brand. Life science marketers who read the paper should gain a better understanding of some of the fundamentals of branding, customer experience, and how the two are closely tied to one another.

Keeping with BioBM’s mission of providing resources to the life science marketing community, “Superior Experiences” is available free of charge. To learn more about the new paper, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/

News 9:10 pm , May 28, 2014

New Marketing Strategy Paper

biobm 8:34 am , March 12, 2013

BioBM Consulting has released a new paper on life science marketing strategy, entitled “Marketing Strategy for Life Science Start-Ups: A practical guide to the most important and least understood things that founders and CEOs need to know to effectively generate demand.” This white paper discusses many elements of marketing strategy for life science start-ups or for existing companies developing new product lines or services, and provides a practical, do-it-yourself style focus on areas that are most commonly problematic for small life science companies.

This white paper is freely available to all those in the life science tools & services industry. To learn more about the new report, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/

News 8:34 am , March 12, 2013

BioBM Publishes New Report

biobm 4:24 pm , November 14, 2011

BioBM Consulting has released a new report: “2011 Life Science Manufacturer-Distributor Relationship Report: Industry Opinions, Factors Contributing to Distribution Success and Failure, and Potential Opportunities for Improvement”. This report compiles the opinions of 82 relevant individuals from both distributors and manufactures of life science tools to provide an assessment of how both parties view life science distribution relationships as well as identify potential ways to improve them.

This report is freely available to individuals in the life science industry. To learn more about the new report, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/

News 4:24 pm , November 14, 2011