BioBM conducted a survey of 61 life science commercial professionals to assess their opinions of conferences, conference spending, revenues derived from conferences, and trends related to conferences. The results are in the newly published “Scientific Conferences Survey Report” now available for free download.
The report seeks to shed light on a number of key questions surrounding conferences. Considering the massive costs and increasing ability to digitally and inexpensively reach a hyper-targeted audience, are conferences really still worth it? Are we over-investing in them at the expense of higher-ROI opportunities? How does spending on conferences compare to the revenues generated from them? What differentiates high-performing exhibitors from others? How will exhibition spending change in the near future? Will virtual conferences play a significant role in the short- to mid-term future?
Some of the results are shockingly clear and many provide valuable insights. To preview the document or download your copy, visit the report page.