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Tag : white paper

New Report on Conference Exhibition ROI

BioBM conducted a survey of 61 life science commercial professionals to assess their opinions of conferences, conference spending, revenues derived from conferences, and trends related to conferences. The results are in the newly published “Scientific Conferences Survey Report” now available for free download.

The report seeks to shed light on a number of key questions surrounding conferences. Considering the massive costs and increasing ability to digitally and inexpensively reach a hyper-targeted audience, are conferences really still worth it? Are we over-investing in them at the expense of higher-ROI opportunities? How does spending on conferences compare to the revenues generated from them? What differentiates high-performing exhibitors from others? How will exhibition spending change in the near future? Will virtual conferences play a significant role in the short- to mid-term future?

Some of the results are shockingly clear and many provide valuable insights. To preview the document or download your copy, visit the report page.

New Paper: Superior Experiences

BioBM Consulting has published a new paper entitled: “Superior Experiences – How Small Life Science Companies Can Out-Compete Large, Established Competition.” This paper describes why customer experience can be a comparative strategic advantage for smaller life science companies and why many large companies fail to provide excellent customer experience, details the foundation for strong, branded customer experiences, and discusses what makes for an experience which imparts value onto the brand. Life science marketers who read the paper should gain a better understanding of some of the fundamentals of branding, customer experience, and how the two are closely tied to one another.

Keeping with BioBM’s mission of providing resources to the life science marketing community, “Superior Experiences” is available free of charge. To learn more about the new paper, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/

New Marketing Strategy Paper

BioBM Consulting has released a new paper on life science marketing strategy, entitled “Marketing Strategy for Life Science Start-Ups: A practical guide to the most important and least understood things that founders and CEOs need to know to effectively generate demand.” This white paper discusses many elements of marketing strategy for life science start-ups or for existing companies developing new product lines or services, and provides a practical, do-it-yourself style focus on areas that are most commonly problematic for small life science companies.

This white paper is freely available to all those in the life science tools & services industry. To learn more about the new report, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/

New Paper from BioBM

BioBM Consulting has released a new white paper entitled: “Life Science Marketing on a Low Budget: How Start-Ups in the Life Science Tools Sector Can Drive Product Awareness, Sales, and Sustainable Growth on a Limited Budget”. This paper addresses ways for small or start-up life science tools manufacturers with a low marketing budget to achieve a high ROI and drive growth by carefully selecting and properly utilizing the best marketing tools and channels.

This new paper is the first paper released by BioBM. To commemorate this milestone, principal consultant Carlton Hoyt gave the following statement:

Statement from Principal Consultant Carlton Hoyt

BioBM’s development and strong growth has both motivated and allowed us to devote more resources into activities that provide value to our current and potential clients, as well as to the industry in general. We hope our continued growth will allow us to more regularly provide such high-value documents to the life science tools community and look forward to creating more papers and reports in the future.


To learn more about the new paper, to preview it, or to request a copy, please visit: https://biobm.com/idea-farm/reports-papers/